Outfox the Market touts an “all the frills and low bills” approach as an energy provider. It has previously claimed that it bills its customers at wholesale rates, which nets them 0% profit on gas and electricity.


Our Outfox the Market review is intended to help you decide if it's the provider for you based on the quality of their customer service and account management. You will also be able to find details on how their tariffs work so you can better compare them with other energy providers.

Outfox the Market Review

How competitive is Outfox the Market? We dive into the details of how the provider operates and what its customers have to say.

1. Customer Service

Energy companies live and die by the quality of their customer service and Outfox the Market is no exception. Good customer service means focusing on response time, clarity, and prevention of problems arising. How does Outfox the Market treat its customers?

It would seem that in recent times, Outfox the Market reviews have been laudatory, particularly when it comes to customer service. Here is an example of one of the many 5-star reviews that have come in on Trustpilot in recent months:

Nadeem was very helpful and sorted out my issue very quickly. Great service as always.

Reviews like this, giving the top rating, which make up 67% of the 27,000 Outfox the Market reviews posted on Trustpilot, regularly praise specific call centre agents for the friendly and effective way in which they deal with customers' issues.

Customers seem particularly pleased with the way issues are dealt with on the provider's online chat service, which the above-mentioned Nadeem seems to man:

I wanted to change my personal details via the live chat. It was expertly and quickly dealt with by Nadeem.

It's reassuring to know that, for those of us who don't want to call up an agent only to waste time being put on hold, Outfox the Market offers an online chat service that actually works. It's important to know before signing up with a provider that you can easily resolve issues if they arise, as they can arise with any provider.

2. Tariffs and pricing

Initially, Outfox the Market touted itself as an energy market disruptor by ditching standing charges completely. They were replaced with a multi-tier membership fee which depended on your energy use profile (low, medium, high). This led them to claim, at the time, that there was no mark-up on their electricity and gas unit rates and that they were selling power at wholesale prices.

Standing charges vs membership feesA standing charge is a set fee that covers the cost of delivering energy to your home. It doesn’t change, no matter how much energy you use. A membership fee is a monthly charge that changes according to your total yearly energy use.

Sometime during the second half of 2018, Outfox the Market quietly dropped the membership fee structure and went with the industry standard of unit rates and standing charges for Outfox the Market tariffs, also enacting four price increases in six months. This was not well-received, and the company became unpopular, receiving a swathe of bad reviews online.

Outfox the Market tariffs increased by 40% in price during this period, its new scheme allocating direct debit amounts unequally between winter and summer months. Since then, however, the provider seems to have turned a corner and brought its pricing right down to seriously competitive rates.

3. Our verdict

Outfox the Market is more than competitive on the pricing front at the moment, and its customer service seems to have come on leaps on bounds. There are large numbers of customers who are happy with the way they have been treated, and a quick comparison with other green providers shows that there are few who better them for price.

Outfox the Market Login and Hero Hub

With Outfox the Market, you have access to an online account, called the Hero Hub, which offers customers the following features from their desktop or laptop:

  • Track usage
  • See details of past usage/bills
  • Check your account balance
  • Submit meter readings
  • Get help taking your supply with you when you move home

Unlike other energy suppliers, Outfox the Market does not offer discounts to incentivise customers to go ‘online only’ and lighten the load for customer service. Additionally, several customers have reported being unable to access their online account for extended periods of time, sometimes for months at a time!

In the past, one concerning issue connected to the Hero Hub relates to meter readings. Multiple reports surfaced in online reviews with a worrying common thread, namely Outfox the Market not taking submitted readings into account in a timely manner.

Outfox the Market Tariffs

Outfox the Market offers both fixed and variable tariffs for electricity and gas:

  1. Spring 21 Variable (variable)
  2. Fix’d 21 11.0 - 12-month fixed tariff
  3. CLEAN E FIX'D 6.0
  4. CLEAN VE 6.0

Not only are Outfox the Market tariffs extremely reasonable in terms of price, but the provider also doesn't charge exit fees, so you're free to leave whenever you want.

Next, let’s check where Outfox the Market sources its energy from. At the moment, Outfox the Market partners with DONG Energy to source all of its renewable electricity. On its home page, the company claims to provide 100% green electricity.

Energy Mix

Outfox the Market proclaims to use “100% renewable wind electricity”. While no information is given regarding its natural gas mix, you can find out more about renewable sources for electricity:

Did you know?

As with other suppliers providing 100% renewable electricity, Outfox the Market customers receive the same electricity from the National Grid - a common mix of electricity sourced from renewable and non-renewable sources. However, Outfox the Market guarantee to generate or buy and put back an equal amount into the grid that was renewably sourced.

As renewable energy generation and usage increases in the future, the percentage of renewable electricity customers receive from the grid will increase. For this reason, Outfox the Market are promoting the increase in renewable electricity for the UK.

Outfox the Market smart meter

Outfox the Market does not offer smart meters to its customers at present, meaning that if you have one it will revert to a standard meter once you switch and you'll have to provide monthly readings.

This will put off users who have got used to the convenience of relying on their smart meter, but those for whom this is a deal-breaker are advised to keep an eye on developments with Outfox the Market smart meters, as the provider has voiced its commitment to rolling out the technology in accordance with government guidelines in the near future.

Warm Home Discount

Unfortunately, Outfox the Market does not offer the Warm Home Discount. The scheme is a government initiative offering a £140 discount to people at risk of energy poverty. If you fall into the Core Group, you may have been contacted by the government and been told that the amount will be deducted from a future bill automatically, but those who may qualify under the Broader Group are not able to apply through Outfox the Market.

Might it be worth switching anyway?It's worth considering that you may save more than the £140 you would receive with the discount by switching to Outfox the Market, and this is something you should consider when you think about switching.

Outfox the Market Phone Number

Outfox the Market make it slightly tricky to get in touch with their customer service team by phone. They prefer customers to email or use the web chat feature on their website. With some digging, however, we found the following Outfox the Market phone number.

Department Outfox the Market Phone Number Opening hours
General inquiries 0800 103 2702 Monday to Thursday, 8:30am to 7pm;
Fridays, 8.30am to 5pm;
Saturdays, 9am to 2pm

If you would rather not wait to speak with someone over the phone, you can also email Outfox the Market at kapow@outfoxthemarket.co.uk.

Looking for a number to use in case of an emergency?Outfox the Market customers, or indeed customers of any supplier, should report gas emergencies by calling 0800 111 999, which is a 24-hour emergency line for customers of any provider. To report a power cut, call 105.